Pink Ribbon

Actor Barry Atsma covered with packages

Finally, a new campaign is out. This time it's for Samsung/KPN/Pink Ribbon. Yes, three clients at the same time. Needless to say, that's asking for trouble. And it wasn't an easy project at all. But Luiz and I did all we could to make this project a success.

Pink Ribbon is an organisation that fights against breast cancer. Every year, they work together with Samsung and mobile phone provider KNP to release a Pink Ribbon-phone. This is a special edition smartphone with a pink cover. And of each phone sold, 10 euro will go to Pink Ribbon.

We let a famous actor be the face of the campaign. Barry Atsma is a Dutch actor who played in many films that are popular by women, one of them was a movie about cancer. In press releases and on television, we announced that Barry Atsma is going to get naked for Pink Ribbon. On the website, the actor is covered by packages and if you buy a phone, you can take away a package. If all goes well, the nude picture will be visible for everybody to see. And a lot of money will go to a good cause. You can see the campaign here.

Unfortunately, due to a logistic problem, the phones are not in the store yet. It will be released this week, but it's a week after the campaign started. It's unbelievable that we put all this effort in a campaign and somebody else fucks it up, which cost them a lot of potential clients. But the effect will probably be good anyway. The campaign almost got 3000 likes (which stands for an amount of wall posts that approximately half a million people will see) and the amount of PR around the nude picture is enormous. Let's wait and see.