Every creative has its ups and downs at an agency. If you're truly devoted to the work you're making, some weeks could be a disaster. There's a spelling mistake in a published ad, you're having a big argument with the account people, a campaign is totally smashed on Ads of the World, the client kills a great idea; those things can all contribute to a bad mood. At some moments you even feel like quitting advertising as a whole and become a bus driver or something.
This week started off bad, when I've heard that the IKEA campaign - a campaign that took me the entire year to make - didn't even get shortlisted in Cannes. Although this campaign doesn't need recognition to impress people, it's still a bad way to start the week. But today, I had a presentation for a cheese brand for an awesome cross media campaign and the client agreed on making it. Finally, all of the work is worth it again, all your colleagues you used to argue with are great again and you feel like you've chosen the right profession again. Ah, advertising...at least it's never boring.
Congratulations to former Miami Ad School students Siavosh Zabeti, Alexander Kalchev, Rodrigo Linhares and Till Diestel for totally rocking at Cannes. For some reason this year I got a lot of deja vu's when I saw the list of winners (the Rolling Stone copy ad seem to have copied itself). But at least my former schoolmates kept the honour of Miami Ad School high by winning with very innovative stuff.