More than a bus

The preparations for Queensday have started. This means that from tomorrow on, the streets of Amsterdam will be stuffed with partying, drunk people dressed in orange and there will be market stands and music everywhere.

Outside of my office they are building a small stage. Next to the stage there are two buses. The pay-off on the bus is: 'more than a bus'. So why is it more than a bus? Maybe it can fly, maybe the bus serves as a huge windshield, maybe you can transform it into a big house.

If only copywriting were always that easy. IKEA. More than a furniture store. Lemz. More than an agency.