Copywriter Robin Stam defies rules, challenges conventions and loathes the status quo in advertising. After five hectic years in Dutch advertising he studied at the Miami Ad School in Hamburg and worked at Duval Guillaume Brussels. Now he's back in Holland again to work for Lemz Amsterdam.
Tuesday, March 29, 2011
Case study IKEA 365 campaign
Case study film for the IKEA 365 campaign
The case study film for IKEA is finally finished. Thanks to the help of my advertising friends abroad, postproduction agency ShoSho, my colleagues and last but not least the limitless perfectionism of my art-director Luiz Risi we've managed to make a film that truly reflects how huge this beautiful campaign is.
Work like this is so unorthodox, that it was hard to find a category at festivals. There isn't really a perfect category yet, so it's hard to say if this stands a chance in Cannes. But whatever happens at the festivals: I'm more than delighted to give this campaign a permanent place in my portfolio.