Copywriter Robin Stam defies rules, challenges conventions and loathes the status quo in advertising. After five hectic years in Dutch advertising he studied at the Miami Ad School in Hamburg and worked at Duval Guillaume Brussels. Now he's back in Holland again to work for Lemz Amsterdam.
Friday, February 04, 2011
Casefilm Nickelodeon Slime your Class
The casefilm for my first project at Lemz: Slime your Class
At Lemz there's a strict PR-policy, which means you have to justify every piece of work that you want to put online or in magazines. They don't want to be in the media with separate pieces of work, no matter how good they are. Casefilms that explain the entire cross media campaign however, are accepted. I've had some difficulties with this policy, because if you don't praise single ads, you don't motivate people to perfectionize every single part of a campaign. On the other hand, you do maintain a single minded message about what the agency stands for.
So now, almost a year after my employment at Lemz, I can finally show my first project. It's a ludicrous cross media campaign that I've made for Nickelodeon. When I applied for a job here, I told everybody that I'd already be satisfied if at the end of year I'd have two casefilms. Well, this is one of them, the other one (for IKEA) is coming soon.