Tuesday, January 11, 2011

Print in Holland


Nice poster on the streets of Amsterdam

Usually the level of print ads is not very high in Holland. That has many reasons. Advertisers usually don't ask for outstanding print ads and young creatives usually want to take a shortcut towards TV-commercials. The result is an ongoing spiral downwards in which the level of print ads stays behind compared to those of Belgium and Germany. TV-commercials however, are super creative. And some commercial breaks are better than the shows they interrupt.

But sometimes I'm surprised at a few little pearls that I see on the streets of Amsterdam. Okay, they're usually one shots, but nevertheless some ads give me a smile on my face. Like the above ad for the city of Amsterdam. The word that's crossed by the logo of amsterdam is 'discrimination'. Maybe this one poster is too small to impress juries at festivals, but nevertheless it's really good work for such a difficult client. Let's see what I can make from this difficult print briefing that I got from IKEA.

2 Comments:

Anonymous 5tarvin said...

inderdaad leuk gevonden
maar denk dat wij daar ook wel zouden opkomen

10:31 am  
Blogger CHRIS VAN DER WERFF said...

Yo Robin,

dank voor je reactie op de Amsterdam campagne, die heb ik laatst gemaakt bij N=5 en daarmee hebben we een pitch gewonnen! Misschien, als je terugdenkt aan de tijd bij McCann, dat je je mij nog herinnert. Vet dat je bij DG zit trouwens, is het een leuk bureau? Dit is mijn blog met nog een paar andere uitingen van de campagne (behalve de tvc en billboard): chrisvanderwerff.wordpress.com

Laters!

Chris van der Werff.

9:58 am  

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