Print in Holland

Nice poster on the streets of Amsterdam

Usually the level of print ads is not very high in Holland. That has many reasons. Advertisers usually don't ask for outstanding print ads and young creatives usually want to take a shortcut towards TV-commercials. The result is an ongoing spiral downwards in which the level of print ads stays behind compared to those of Belgium and Germany. TV-commercials however, are super creative. And some commercial breaks are better than the shows they interrupt.

But sometimes I'm surprised at a few little pearls that I see on the streets of Amsterdam. Okay, they're usually one shots, but nevertheless some ads give me a smile on my face. Like the above ad for the city of Amsterdam. The word that's crossed by the logo of amsterdam is 'discrimination'. Maybe this one poster is too small to impress juries at festivals, but nevertheless it's really good work for such a difficult client. Let's see what I can make from this difficult print briefing that I got from IKEA.