Copywriter Robin Stam defies rules, challenges conventions and loathes the status quo in advertising. After five hectic years in Dutch advertising he studied at the Miami Ad School in Hamburg and worked at Duval Guillaume Brussels. Now he's back in Holland again to work for Lemz Amsterdam.
Friday, June 11, 2010
Go South Africa!
The animation movie I've made with director Robert-Jan Vos
About four months ago, before I even knew I would come back to Holland, I had a drink with director Robert-Jan Vos in Amsterdam. While we were drinking a beer at a corner of a pub at a canal, he was talking about an idea for an animation project and he needed a copywriter to help him putting the idea on paper.
As soon as I read his first draft, it was clear why he needed a copywriter. The script was full of spelling mistakes and had the coherency of a ball of wool. In the little spare time I had, I wrote several scripts on which he had some comments again. For a while the scripts went back and forth between Belgium and Holland until we made the final script.
After that Robert-Jan found an animator who liked the script and wanted to invest time in the project: Renske Mijnheer. Together they started to produce the movie. Because it is all made in stop-motion, it was very time consuming. And it took about a month to complete the film. Because at that time I was already working at Lemz, I could only help them in the evening with the project. So sometimes after work I was also cutting out little pieces of cardboard and paper.
Above you can see the final movie. It's a movie about the world cup soccer, about racism and about South-Africa. Subjects that are usually quite heavy, but which now come together in a lighthearted, animated fairy-tale.