Copywriter Robin Stam defies rules, challenges conventions and loathes the status quo in advertising. After five hectic years in Dutch advertising he studied at the Miami Ad School in Hamburg and worked at Duval Guillaume Brussels. Now he's back in Holland again to work for Lemz Amsterdam.
Wednesday, February 17, 2010
New work: Vandaag.be newsreaders
I've got my former teammate Marton Jedlicska to thank for another in-the-nick-of-time-campaign. In his last week at Duval Guillaume we came up with an idea for newssite Vandaag.be. The objective of the briefing was to make people share the news articles on this website. Because Vandaag.be is automatically connected to Facebook, sharing news articles is already easy.
But we decided to give it another boost by adding more fun to the website. With this new online action you can record yourself as a newsreader, while reading the text from a Vandaag.be article. After that you can share your film with your friends on Facebook, blogs and e-mails, which increases your chance on winning prices. Besides a netbook, you can win a guest appearance in a real news program in Belgium.
Above you can see my entry. This one is doomed from the start in Belgium because of my heavy Dutch accent ;-).