Thursday, January 14, 2010

Hype 3D

After global warming, there's a new hype: 3D. A lot of cinema's now use special 3D technology for animation movies that give the illusion of three dimensional images popping up from the screen. I've seen the movie Coraline in 3D. I must admit that it was a unique experience and that I will certainly go to a 3D movie again in some crazy impulse, but I certainly don't want to see television in 3D.

And that's exactly what the television industry is planning to do. Using the popularity of Avatar (also in 3D) as a PR-tool, they're all promoting a new 3D television set. The problem is: there aren't any TV-channels in 3D yet. But they will come and some programs are already available in 3D. At least, that is the promise. Soon everything will be in 3D. It will change the way we look at television forever!

History learns us already that 3D technology is never going to work. It's not even new. In the 50's there were already 3D movies, until the hype was over. In the 70's there were 3D movies, until the hype was over. How come? Because for a simple fact that in the beginning of the movie it's fun because it's new, but after a while the glasses become very annoying. There is a screen that allows you to see 3D without glasses, but it gives you a headache (if the glasses don't give you enough headaches already).

Absolutely nobody asked for it, but now the television industry wants to ram these new 3D television sets down our throats. So despite all the good intentions concerning the environment, they're building new polluting factories to build the most energy absorbing TV-sets since the plasma screen. How come all the media write about this as if it's a revolution? At the best case, 3D will stay an exclusive and fun cinema experience. For the electronic companies, investing in this hype is going to be such a financial disaster that you'll need 3D glasses to see the size of it.


Anonymous starvin said...

daar zijn wij bij nmtrix al mee bezig geweest en hebben zelfs al die tv ervoor ...maar moet goed van de grond komen en er moet zeker veel in geinvesteerd worden ...
avatar in 3d is geweldig trouwens
1 van de beste die ik heb gezien

10:33 pm  
Blogger Michael Marks said...

Did you enjoy Avatar in 3D? I found the 3D effects distracting. With 3D and a fast paced scene, it's hard to know what to focus on. The pre-trailer for 3D technology was cool, but it was simple. You clearly focused on the soccer ball. In Avatar, it didn't work for me. Part of that may be because I'm not used to 3D.

It's an excuse to raise ticket prices. Instead of $8 for a movie, 3D movies are $12 here in my town.

p.s. I found your blog because I'm starting Miami Ad School Europe in April 2010

10:54 pm  
Blogger Robin Stam said...

Hey Michael, I haven't seen Avatar yet, but I think I'll see it in 3D. Good luck at the Miami Ad School. It's going to be a great experience for you :-)

And to Marvin: for NmTrix the hype is a good opportunity to get more business. So profit from it while it lasts ;-).

5:52 pm  

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