Working for some clients is doomed from the start. I mean, any reasonable client hires a creative agency to actually make creative work. But after being in an agency for a while you start to notice which clients are not so reasonable.
This week Marton and I have worked on a doomed-from-the-start-client. "Well, every brief is another chance", the optimists would say. I agree on that, but in two years this particular client has killed all the ideas that are smarter than using a stock picture of a happy family and a headline with a special offer. Let's face it...not a chance.
How do Marton and I deal with such a client? Stubborn as we are, we force ourselves to make only good, creative work for them. So tomorrow 6 foamboards with perfectly comped, low-budget, but creative ambient ideas go to the client. We believe we can make outstanding work for this client. But we don't believe we can ever produce such work for them.