Wednesday, April 22, 2009

Brainstorming to the studio

Right now I'm in the radio studio to record a campaign of 5 radio spots. We had a really hard time yesterday because the preferred campaign was changed all the time and last night we I worked at home until midnight to think of new ideas. In the morning we thought of new ones and by the time our creative director decided on the final ideas we already had to be in the studio.

So around lunchtime we rushed to the studio and here we are. Within a record time of half an hour we recorded the 5 spots (they were very short) and now we're doing the voice over. In fact, the voice over is being recorded right now, so I'm going back to work.


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