Mass production works! Tim and Padi saw this idea in the second round of the 50 campaigns that Andres and I made in Stockholm and they wanted us to execute it. So in the last week in Stockholm we were working our asses off to make the Jewish star, shoot the photographs and Andres did and excellent job putting it in the right format. It’s hard to make a consistent ambient campaign, but with this campaign we prove we can do it. Some people think it’s too shocking. I think it’s even more shocking if people ignore what happened during World War 2.