There’s a story about this campaign on my blog already so I’m not going to repeat myself too much. This simple campaign is made at Saatchi New York. We don’t have a lot of other work from Saatchi, but that’s because a lot of work still has a chance to be made for real.

This print and radio campaign was part of a bigger, integrated campaign. For example, we also made a website where you can order the swearing alarm clock. I left the other ads out of my final book because visually all the ads look the same. Too much consistency doesn’t seem to work in a student portfolio because after the fifth page it gets boring.