Friday, May 25, 2007

New work: TV-commercial Chameleon

Normally I always post new work after the quarter, but this week some work for Duval Guillaume came in. It's a commercial for Vertigo, a lollypop that's half candy and half chocolate. Duval Guillaume New York already made commercials for this product, but they couldn't use them for Europe because of copyright issues.

So when Daniel Serrano and I interned at Duval Guillaume Brussels, it was our task to make totally crazy commercials for this half-crazy product. To make commercials that are 100% weird is probably the hardest thing to do. You actually have to block all thinking and let go of all common knowledge about advertising while you're brainstorming. Which is difficult when you're used to juggle with brand-related and strategy-driven creativity all the time. But it was also a big challenge and we totally LOVED the product.

Daniel and I wrote down about a hundred ideas for a commercial for this lollypop. For some ideas we actually used our common sense, but others were completely ridiculous. The four that went to the client were a perfect mix. The chameleon is the only one that's executed so far. It's approved by the client and will be broadcasted in different parts of Europe.

When we left, our creative directors Peter and Katrien took over our job to produce the commercial together with animation wizard Cyriak (to see his work, click here for 5 minutes of outstanding madness). I think they did a more than brilliant job. Above you can see the result. This is by far the craziest commercial I've ever made. And it's the only TV-commercial I consider putting in my final portfolio. Please leave a comment to let me know what you think of it. And don't hold back if you think it sucks ;-)


Anonymous Anonymous said...

Nice work but I prefer the previous crazy commercials you can see at :)

7:27 pm  
Anonymous Anonymous said...

Leuk. Wat minder gek dan die andere commercials op de site, gek genoeg.
De gekte moet groot genoeg zijn om weg te komen met iets irrelevants. Weet niet zeker om dat bij deze campagne 't geval is. Bij die gestoorde Skittles campagne is dat misschien wat beter gelukt.
Maar: ben altijd blij met wat 'losser' werk!
Thumps up.

11:32 pm  

Post a Comment

<< Home