Friday, February 23, 2007

We're on a roll

This week Daniel and I have been working almost without interruption. The briefings now pile up and in the meantime we have to execute work or prepare work for the client's presentation.

One of the coolest things to do was to produce radio commercials. For that we went to WHAR Production, a sound studio in Brussels. I was glad to make radiocommercials again. For an impatient person like me, radio is the best medium to execute your ideas. You have direct control over the output of the ads, you can work with famous actors or singers who do the voices and you usually have the spots in your hand the same day you make them.

Usually. Yesterday we made a spot that is so complicated that the sound technicians had to work on it after the actual recording. In the commercial you can hear music that is made with sounds purely made on the human body, such as clapping, cracking and snapping. Tonight I got the result by e-mail and I was really impressed. You can just hear the amount of work that they put into the music. The commercial still need some finetuning, but the start is definitely there.

This weekend three campaigns of us are going to be sketched and this weekend we heard that a really cool print campaign for Top Interior is going to be produced. Hm... exactly two weeks before the end of the internship things really start to roll. How ironic.


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