Text: Missing. Dog. Listens to the name of Canaglia. Last seen in the new Alessi store. Only eats fingernails!

Stef and Yona aren't the only one who have something to celebrate this week. I haven't won a golden saw (see last post), but I just heard that I've won an international Alessi competition in the category ambient. Because of that, me and my art-director Julien get $ 500 worth of Alessi products for free!

We made spoofs of missing animal posters. Not excactly a new idea to do something with that, but we put the actual products of Alessi in the posters. Alessi makes household products ranging from nail clippers to vacuum cleaners. The products are all really well designed and some of them actually look like animals. The aim of the briefing was to get people to the new Alessi store. With this ultra low budget ambient campaign passers-by get to know the products and they can rip off the adress of the new store immediately.

I wanted to win this competition really badly. That's why me and Julien spent extra days after the face to face week to work on it. I remembered that we declared ourselves crazy that we were still working in school until 23.00 while other students were relaxing at home and recovering from the busy weeks that were ahead. I think winning this competition makes us a little less crazy.

Tonight is an exiting evening, because also the winners of the Junior ADC are known. I sent in four campaigns for it. I don't know if I hear anything about it tonight because the award show is in München, but I have other things on my mind. My sister Elina and her boyfriend are coming over so after eight o'clock I'm going to spend the whole weekend with them. But whether I hear something or not, I'm glad that I already have something to celebrate.