Friday, August 28, 2009
Wednesday, August 26, 2009
Wednesday, August 19, 2009
Last week there was so much to do at work that I was never home before dark. And the night comes very late this time of the year. A lot of projects run simultaneously. Prepairing for the shooting on Tuesday was only one of the hundred projects.
Yesterday we had a shooting for three 5-second TV-commercials. In the meantime, I've done quite a lot of shootings in my advertising career, but every time I'm surprised at how many people and how much equipment is on the set. For a small, steady shot commercial where there's one actor, the entire house is filled with lights, reflectors, monitors, catering and a big camera. Oh, and in the meantime about 15 crewmembers are running around to do all the work in the planned time.
Everything worked out very well and I'm very proud of the end result. Usually I think it's nonsense to show TV productions as small as a 5 seconds, but I like one of them so much that I'll put it on my blog as soon as possible.
Tuesday, August 11, 2009
We try harder
It also means that there is so little time, that it's impossible to do everything perfect. And that can be annoying. By now Hannah and I already had our less than perfect reviews, but we're still doing pretty well.
You see, at Duval Guillaume they have a way of making you work harder and harder for any job. Peter, our creative director, simply calls all the okay ideas 'longlist material' and asks us to make better work. The account director just feigns total boredom with every scribble that we put on the table.
Reviews like these can make you feel very uncreative sometimes. On the other hand, I learned to cope with these little disappointments. In the end, what they're searching for is the best idea possible and that's what I'm trying to make every assignment. No matter how insignificant the briefing seems to be. "Well, whatever will happen after the next review", my teampartner Hannah told me, "at least we tried to get the most out of it". I agreed with that and when I looked around I saw that we were again the only people left in the agency.
Thursday, August 06, 2009
Hannah is going back to Hamburg for the weekend and she took her plane today in the afternoon. After that I rarely left my computer. Even after all the work was done, I still couldn't help to work on the execution of a free idea. After eight o'clock I was the only one left in the agency. It's always good to work in the evening. By day there are about 80 people making noise in the building. By night the huge building is empty and silent. No phones ringing, no e-mails about text corrections. No people asking for files that I try to send by e-mail but it is too large so I have to put it on an USB-stick and run around the building to deliver it in person. No, nothing of that in the evening. The only noise comes from the sirens outside.