Friday, January 30, 2009
Wednesday, January 28, 2009
Nothing to work for
Thursday, January 22, 2009
Working for nothing
This meant 1,5 days of work down the drain. Marlon and I both reacted like "okay, well nothing to do about it". How else could we react? Nobody could do anything about it and it was nobody's fault that this happened. But it's just typical. Working in advertising sometimes means days (or even weeks) of working without any result, or even without anybody noticing that you worked your ass off. On the other hand, sometimes you get an assignment and in the first second you have the idea and that's it; and that same idea is winning awards. Moments like those are rare, but I hope there's one of these moments coming soon.
Tuesday, January 20, 2009
Photoshoot with the new Miami's
Since last week new Miami Ad School students arrived. Welcome to Maja and JJ. I have done some assignments with both of them already. And last Friday they already had a small photoshoot for one of these assigments.
We went to food photographer Heikki because we had to make a photograph of a melon with candles on it for a mailing. It was a simple assignment, but the photograph turned out to be really good. And I had a lot of fun at the shooting with the new Miami's.
Today the mailing is finally finished. And because Yigit is temporarily in Istanbul I'm working together with an excellent Dutch intern called Marlon. Nowadays I seem to be switching teampartners more often than switching shoes. In a way this constant change works for me. Working with new people keeps me sharp and motivated.
Thursday, January 15, 2009
Surviving the recession
For some it might seem like a downward spiral that you cannot get out of. The problem is this: all agencies had to cut back on their expenses and probably fired some creatives by now. The agencies that managed to keep all of its staff is certainly not taking the risk of hiring new employees. It's hard, but that's just how things are by now.
The reason I'm telling this is not to demotivate people, but to warn all jobless young talent not to make the same mistakes that I made. Actually, the only way to 'survive' the recession is to put a big stroke through your initial ambitions and expectations. It means being more open to other opportunities. I'm going to tell what I did wrong when I got fired in 2002, in the midst of the recession, and what I should have done.
1. I wanted to go for a top of the notch agency. Which is very ambitious, but not realistic in times of crisis. I'd say go for any agency that pays money. In these times there's no shame in having a paid job, even if you're forced to make shit work. One of our best young teams worked at a less known agency before and they're doing pretty good now.
2. I wanted to stay in Holland. No matter where you live, your country or your region is too small during a crisis. There are lots of opportunities abroad and in some countries you seem more interesting if you're from abroad (simply because you're different).
3. I became a freelancer. Which is too difficult if you haven't got at least ten years of experience in the business. There are exceptions, but these exceptions already won a few Cannes Lions. And telling people you're a freelancer means the same as unable to find a job.
4. I made debts. And then I thought of going for a regular job at a callcentre. But I regret that I didn't do that before. If you're out of money, just go for any job. Even if it has nothing to do with advertising. The funny thing was, as soon as I started to make a living again, I got more self esteem at job interviews at agencies. I only worked at the callcentre a couple of months cause I finally got a job offer.
Furthermore, lot of agencies try to make creatives feel that they might offer you a job somewhere in the future and that they just have to keep in touch. There might be a lot of 'almost offers' from agencies. These might be realistic chances but don't stick around 'almost getting' a job. The best ting to do is to set a deadline for yourself. A date after which you promise yourself to do things differently. So after this deadline you either go abroad, get any job you can get your hands on or...and that's my last advise: go back to school. Going to the Miami Ad School is what got me back on track for sure. Taking a step backward was actually a step forward when I look back at it.
Wednesday, January 07, 2009
Mindless buying frenzy
I'm not in favor of having more stuff. I was very materialistic in the past. But during the years I learned that having more stuff makes you vulnerable to get attached to it, which limits your freedom. But even I was tempted by all the discount-stickers on the stores. So this weekend I bought a new pair of shoes, a pair of pants and a small vacuum cleaner. I needed those things anyway, so why not for once mingle with all these drooling discount-zombies standing in line at the cashiers?
But I must admit that I felt the same dopamine-rush that I used to get in the past when I was walking through the city with three or more bags from different stores. But I also realized that happy feeling is only temporarily. Soon you get used to all the new things you've bought and you'll only feel unhappy when you lose it or when something breaks. And that you need to buy even more next time to get the same good feeling. No, I think I've had enough of shopping for the time being. I only need to replace my broken headphones of my iPod and then I have everything I want.
If more people would just be satisfied with what they've got, instead of buying what they don't need, I think the world would be a much happier place.